Adaptive Media Names Daryl McNutt as Chief Marketing Officer
Marketing and Technology Executive Brings Over 20 Years of Experience in Digital Media, Research and Cross-Device Insights to the Company
IRVINE, CA--(Marketwired - Aug 7, 2014) - Content syndication and monetization company, Adaptive Medias, Inc. (OTCQB: ADTMD), a leader in programmatic advertising across mobile, video and online display, announced today that it has named Daryl McNutt as its Chief Marketing Officer. In this role, he will oversee all aspects of the company's marketing infrastructure including outbound marketing efforts, data analytics, and branding. He will be a major stakeholder in the company's Business Development, Product Development, Sales and Technology efforts as Adaptive continues to build world-class solutions that sit at the intersection of digitized content and advertising.
McNutt joins Adaptive Media's team after most recently serving as the Vice President of Marketing for Drawbridge, Inc., where he built advertising technology that leverages insights from cross-device behavior, and enabled advertisers and marketers to reach targeted mobile audiences. Prior to that, McNutt was the SVP of Marketing and Research for Brightroll, where he was instrumental in driving a period of rapid growth by guiding the company's marketing, research and reporting efforts allowing clients fully to realize the power of the video advertising platform. Previously, he held executive positions at comScore, Inc. (SCOR), Specific Media, and PhotoWorks.com.
"We are thrilled to have someone with Daryl's credentials joining our team," Adaptive Media's CEO Qayed Shareef said. "He has been an important advisor to us for a year now. Having his deep understanding of content monetization and digital advertising available to us full-time is a big win. Daryl's analytical background will help us internally, and provide great value externally to publishers, content producers, developers and business development partners eager to learn how to better monetize mobile and video channels through our technology."
Adaptive Media's strategy is centered on digital content syndication and monetization in a rapidly growing industry, and the company is firmly positioned at the nexus of digital advertising and content monetization for the mobile and video sectors. With an expected $18 billion in mobile advertising spend and $6 billion in video advertising spend projected industry wide in the U.S. for 2014, Adaptive's ability to provide the tools and knowledge that allow publishers and content producers to properly monetize their audiences is key. New products developed by Adaptive, like Content Express and the Adaptable Native Video Ad Unit, are important state-of-the-art tools for business owners and publishers needing to syndicate massive amounts of content, and monetize it through advertising. McNutt's experience in marketing these types of tools and his ability to clearly delineate the value proposition for each user will be important assets going forward for the company.
"Having been an Advisor for Adaptive Media over the past year, I know the company, I've seen their progress and I'm excited to play a bigger role in their success," said McNutt. "Qayed and his team should be very proud of what they've been able to accomplish in a short period. This is a great opportunity for me, and I am energized knowing that the new products they have built, the partnerships they've formed, and the team they have put together all create a recipe for success. I'm excited to build on their momentum, and I look forward to helping lead some key growth initiatives in the coming months."
ABOUT ADAPTIVE MEDIA
Adaptive Media is a programmatic audience and content monetization provider for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The Company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Media meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-channel ad delivery and content platform. For more information, please visit www.adaptivem.com. Also, follow us on Twitter at @adaptive_m.
Safe Harbor Statement:
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.
Adaptive Media Publicity Contact:
President & CEO
Sprouse Marketing Group
Phone: (312) 396-4106
Adaptive Media Investor Relations:
Phone: (972) 850-2001
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